food and beverage industry has been a major industry in the business when people consider, has a very high market demand, has been the public’s favorite, delicious food features eat, bring more delicious to people. Especially in the winter, people prefer the hot pot, bringing a huge consumer market. Many entrepreneurs, on the initiation of a new way to open a hot pot shop. Here to give you the initiative to open the hot pot shop promotion skills.
promotion method one: hot pot chain price promotions. If you encounter the threat of competitors in the industry, if it is hot pot chain in the off-season, if it is a major holiday, you can consider the price promotion! Among them, the price range is usually appropriate to 20~30%, low prices will not only hurt their image and vital interests, but also provoke vicious competition with the industry. Price strategy can be a comprehensive price, it can be a product price.
promotion method two: hot pot chain coupon promotions. Under what circumstances is it appropriate? When the store turnover is declining, you can send coupons. Meet the competitor’s low-cost attack, in order to keep the old customers, you can send coupons. Brand hot pot shop has just opened, in order to expand the influence, you can offer coupons in the surrounding area. In order to improve customer loyalty, you can also give the appropriate concessions to the old customers.
promotion method three: hot pot chain store gift promotion. Gift gift shop Hot pot also has targeted, not unconditional offer. Otherwise the gift will lose value, for the pursuit of a sensational effect is not worth it. Gift not only to build brand awareness, but also to consider the promotion of brand reputation, with their own brand image closely linked.
promotion method four: hot pot chain service promotion. Hot pot restaurant service is critical. Therefore, to do a good job of service, the relationship between the hot pot restaurant business! In the holidays, you can also send a greeting card, etc., and with some coupons.
Hot pot has been a delicacy of people love, are very popular in every season, start Hot pot shop, a lot of problems need everybody to pay attention to business, Hot pot shop, in many cases, also need to do some promotional activities, to bring affordable price, which can bring long-term the development of. Want to open a hot pot restaurant friends, you can seriously consider these.