Search engine promotion times amidst the winds of change, let

search engine algorithm is not constant amidst the winds of change, how do we go? Or


for our website target user, from the website promotion perspective, Xiaobian feel at least to do the following.

for a web site in terms of basic content, is undoubtedly the most basic and most important. Our site content page is to provide services for the target users, and in most of the eyes or the webmaster optimization than the user experience is more important, so blindly to please the search engine, while ignoring the user experience, although a short time really can bring some flow our website, but these visitors really are our customers, can bring benefits for us? This is worth thinking. And for this kind of purpose to earn in order to optimize the search engine traffic station in Shanghai this year, love Webmaster Platform also made it clear that will crack down on such sites, take my name for the first station in order to earn a good weight, a lot of traffic, not related with their website released many themes, although short-term to get good traffic, but was eventually search >

(a) is increasing with the product can meet the needs of users.


has such a group of people on the Internet, they are on site optimization industry, but also hard every day in the face of these boring pointless and tedious work, but also to keep the site with the front walk in the search engine algorithm, otherwise the face will be down right or even by K punish. In fact, at this time, we imagine, now we really can only go to completely rely on search engines to bring users? Really to be able to extricate themselves out of

have to say is to optimize for the promotion of a website, is undoubtedly one of the very effective means, can be very good for our site to bring good traffic, and thus into the interests of. But for a development of online promotion, the most taboo thing is all the egg in a basket inside, especially for an optimization of the workers, the search engine algorithm amidst the winds of change, we have no way to do well. So this time, we do much preparation, expand their marketing channels, this is not a long-term strategy.

actually talked about this, Xiaobian want to say change is the goal of our web site users, because our users demand is Everfount, and our website in the operation process of the user can only be analyzed, so as to achieve a as far as possible to meet the needs of users of the site, so our website development will not be any restrictions. So we Parry way this time is also very simple, that is really our website to let the user as the center, as far as possible to improve their own website, and better user experience, let users really on our site satisfaction and trust.

Four kinds of methods to rapidly improve the conversion of keywords

users come to the site to quickly find the desired products and services, so the content must be related. For example, the customer search "Beijing enterprise website construction" came to the site, he may want to understand the enterprise website construction process, design, sample price, cycle etc.. So put the corresponding page on the website keywords presentation of these related content, let the customer understand the first time web service content and product introduction, this is one of the core factors of the turnover rate.

general network company will some small qualification certificate, had served the company to sell the product sales, which can be put in the front page of the site, let users feel with our cooperation is very reliable. Or the example above, a lot of construction of Beijing enterprise website company, if users see your website has a large website service, or won in the contest, you can instantly improve your sense of trust in the minds of users, the transaction becomes the flow.

analysis of the fourth and click rate and time

Webmaster Tools statistics, every user analysis on the page which stay in a long time, which page after the user clicks to immediately shut down, and then analyze the content and examination. For those who do not like to turn off the user >

second web page content, to meet the needs of users of


early in the design of the site, we should consider the site is to see who is, hope that a group of people to buy. For example, we want to do in the construction business in Beijing, and the company’s goal is to provide services for enterprises, so you can put key words in "Beijing enterprise website construction, so the competitive keywords is very small, there will soon be search ranking, although fewer people, but in general the word search the user is very precise, high turnover rate.

in the early stage of our construction site, type the first positioning site. As a personal webmaster, the first consideration is to do a flow station with advertising, or set up a website to sell products to sell services to make money. According to the second website, before I walked many detours, such as hard to do up the web site keywords, click No inquiries and transactions. After training, in recent years, summarizes four kinds of methods of rapid increase in the conversion of keywords.

first started, precise positioning of user groups from

if the direct write "construction site", or "Beijing site construction" work, new sites, no estimate of two or three years of hard work, hard on the home page. In addition, in the choice of keywords to attention when the real needs of key words, if you are an apple fruit, even if you put the "apple" optimization to love Shanghai home, no one to buy your apple, because Apple search people want to know the information of the apple mobile phone. So than to choose.


third, enhance user confidence in the site of

website each page keywordsThe need to install the