City’s oldest business district starting to come back to life

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWhicker: Clemson demonstrates that it’s tough to knock out the champThe site touts a range of ethnic restaurants from authentic Mexican to Thai, a new bar called Vu with a daily line of entertainment and a host of shops – a florist, two soccer stores, a cookbook boutique and a bike shop among them. “In getting the Web site up and running, we wanted to capitalize on the holiday season to drive additional traffic to Newhall,” Hernandez said. “Hopefully, residents and visitors will consider it as additional shopping, an alternative.” Mymainstreet.com also is targeting potential merchants who might be interested in the area, willing to invest in the vision of a pedestrian-friendly arts, entertainment and shopping destination. “It’s an effort by the city to be on the forefront of helping promote the area to attract business who would want to locate there and, of course, to attract shoppers,” Hernandez said. He offers these snippets from e-mails sent commenting on the site: “Everything from this is great.” “Looks great. Makes me want to go there.” “Awesome, fun, engaging.” For Mutschler, it’s all about location. Downtown Newhall is easily accessible from anywhere in the Santa Clarita Valley. Right now, he’s sitting back and watching, enjoying walks in an area dotted by unusual businesses, nonchain restaurants, the historic William S. Hart Park and the city’s new Veterans Park. “There’s not a big influx of people yet, but we’re getting to that point,” Mutschler said. “People are getting more comfortable coming here.”160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! NEWHALL – From David Mutschler’s view of Santa Clarita’s newly renamed Main Street, the drive to bring new life to the city’s oldest business center is finally taking shape. “The area’s getting nicer, which is certainly an advantage for us,” said Mutschler, who relocated his Roger Dunn Golf Shop to downtown Newhall about six years ago. A dozen years after the city of Santa Clarita created a redevelopment zone encompassing the beleaguered downtown, the changes are visible. And there’s the promise of more by summer when crews begin a major streetscape project, adding stone crosswalks, seating areas, “old-town” street lighting, trees and other features, said Alex Hernandez, a city administrative analyst. Now, in hopes of attracting holiday shoppers, the city is using a modern tool to bring life to the historic center of town. By launching mynewmainstreet.com last month, Santa Clarita is hoping to sell an eclectic range of retailers and restaurants as key pieces of an emerging shopping zone. last_img read more