Shyam Sundar Co. Jewellers welcomed Goddess Lakshmi with a sparkle of Gold and Diamond as they unveiled their new festive collection at Lake Club, Kolkata.The special festive collection ‘Dhanteras Dazzle’ is a collection of Gold, Diamond and Kundan Jewellery which is extraordinarily hand-crafted, traditional and contemporary. The collection was unveiled in the glamorous presence of actor Priyanka Sarkar along with the winner of Sharad Sundari 2016, Ahiri Biswas and Sharad Sundari 2016 (Best Figure) Suchismita Bar. Rupak Saha, Director, Shyam Sundar Co. Jewellers was also present at the launch. Also Read – Add new books to your shelfThe high-quality diamond which is available in rings, earrings, bracelet, pendant etc. is reasonably priced starting from Rs. 10,000 onwards. The collection of Gold is starting from Rs 3,000 and the price of the Kundan Jewellery are starting from Rs 50,000. At Shyam Sundar Co Jewellers, designs are crafted keeping a modern woman’s choice and also her convenience. Keeping this view, the Kundan Meena jewellery collection has been designed from light to heavy weight jewellery with coloured precious and semi-precious stones. Also Read – Over 2 hours screen time daily will make your kids impulsiveSpeaking on the occasion Rupak Saha, Director, Shyam Sundar Co. Jewellers said, “The spark and glamorous look of the Gold and Diamond have the power to set a smile on every lady’s face. The ‘Dhanteras Dazzle’ as the name goes would make the occasion precious for all, as the look and glaze of the collection make one feel vibrant and all set for the big festival Diwali. We assure the best and customized jewellery that would go with the taste of today’s women. He also stated, “Jewellery purchases exceeding Rs. 50,000 won’t require Aadhaar Card to be provided after the government reversed an earlier notification, providing a big festive cheer for the sector and potential customers. So it has become very accessible for those who are interested to purchase jewellery for welcoming the festivity as well as the upcoming wedding season”.The “Dhanteras” offer would be on until October 18 with 20% discount on making charges of Gold Jewellery, 100% discount on making charges of Diamond Jewellery, 15% discount on various Gems Stone and assured gift on every purchase. The collection is available at all the showrooms of Shyam Sundar Co. Jewellers.
April 10, 2015 Beware peddlers of lies. Amazon is officially cracking down on phony product reviews. The ecommerce juggernaut not only forbids them on its site, it contends that they’re illegal, too.Case in point: The company filed a lawsuit on Wednesday in Seattle’s King County Superior Court against four websites it alleges publish fraudulent reviews that distort its product ratings.The move, which looks to be a first for Amazon, telegraphs the company’s intensifying intolerance for fake positive reviews louder and clearer than ever before. The suit alleges that fabricated 4- and 5-star product appraisals dilute Amazon’s brand and negatively impact sellers on its site who don’t subvert the system by paying for fraudulent reviews.Related: Yelp: We Won’t Stand for Businesses That Pay for Fake Reviews“While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand,” the suit states. “Amazon strictly prohibits any attempt to manipulate customer reviews and actively polices its website to remove false, misleading, and inauthentic reviews. Despite substantial efforts to stamp out the practice, an unhealthy ecosystem is developing outside of Amazon to supply inauthentic reviews.”The high-profile suit, clearly intended as a warning to fraudsters, was filed against California resident Jay Gentile, who allegedly runs buyazonreviews.com, and unidentified “John Does 1-20,” the alleged proprietors behind “buyamazonreviews.com,” “bayreviews.net” and “buyreviewsnow.com.”Amazon has accused the defendants of a laundry list of alleged crimes, including violations of the Washington Consumer Protection Act and the Anticybersquatting Consumer Protection Act, as well as of false advertising and trademark infringement (i.e. – displaying Amazon’s logo and using domain names that are “confusingly similar” to Amazon’s).Related: Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star ReviewsMark Collins, who The Seattle Times reports owns buyamazonreviews.com (which the suit says is run by Gentile, though Collins claims to have never heard of him), says the service he provides is not illegal. Collins claims buyamazonreviews.com merely assists third-party Amazon sellers in amassing reviews. “We are not selling fake reviews,” he told the Times. “However we do provide Unbiased and Honest review on all the products. And this is not illegal at all.”Amazon, which hasn’t yet issued a public statement addressing the lawsuit, did not immediately responded to a request for comment.Related: Amazon Dash Makes Shopping as Easy as Pushing a ButtonFake glowing reviews, intended to boost consumer confidence and in turn hopefully heighten sales, have long been a problem for Amazon and other popular websites, like Yelp and TripAdvisor. Interestingly, the inaugural Amazon customer review was of the “The Butter Battle Book” by Dr. Seuss. That was all of 20 years ago. Now, as Amazon jockeys to legally “butter-side-up” alleged sellers of inauthentic reviews “to small smithereens,” the 1984 rhyming war battle yarn seems an apropos first recipient of an Amazon customer assessment.If Amazon wins this war in court, it will receive triple damages and attorney fees and, more importantly, the alleged fraudsters will be forced to quit hawking Amazon reviews and to suspend use of the company’s name and logo.Related: How to Get Your Business on Amazon’s New Home Services Platform Enroll Now for Free 3 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience.