Most credit unions use content for inbound marketing in some capacity. But from what we’ve seen, most credit unions don’t follow many (if any) best practices. So, we’ve put together a brief on-page SEO checklist for copywriting.This is not an exhaustive list, and it doesn’t cover most of the technical side of things. Also, optimization for copywriting is constantly changing. Some gotta-dos in here might be outdated in a year. Still, these tips will help you generate compelling, ranking content…Usually.CU 2.0’s On-Page SEO Checklist for CopywritingThe following sections outline how important each item is on the checklist. If you’re new to SEO copywriting, this section will look thick—maybe even chonky.But what if this looks like too much? continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
PensionsEurope, the European occupational pension fund association, lobbied against the delegated act provision, and Matthies Verstegen, a senior policy adviser, welcomed the Council’s text. The Europa building, where EU Council meetings are held“We believe better disclosures on sustainability considerations, without prescriptive delegated acts on how to integrate them, is meaningful progress without the regulator impinging on the role of the fiduciary,” he said.Eleni Choidas, senior EU affairs officer at campaign organisation ShareAction, said the deletion of the delegated acts provision for IORP II was “a big disappointment”.However, the European Parliament has maintained the delegated acts provision in its version of the text – although an amendment to remove it was only narrowly defeated last month.Next stepsAs well as the disclosure requirements, the Council – which represents EU national governments – yesterday announced that it had also agreed its position on the Commission’s low carbon benchmarks proposal. The EU Council has dropped a disputed amendment to the IORP II directive, which would have allowed the European Commission to issue rules relating to how pension funds take into account environmental, social and corporate governance (ESG) risks. In its version of the sustainable finance proposal on disclosure obligations, the Council deleted a provision to give the Commission the power to implement rules relating to ESG risks for pension funds, via so-called delegated acts.Instead, the Council’s text refers to requirements “in accordance with” IORP II. It also introduces a provision specifically aimed at pension funds, with a new article entitled “Transparency by IORPs and insurance intermediaries”.This links various disclosure obligations in the EU’s sustainable finance legislative proposal with a provision in the IORP II directive relating to how information should be made available to prospective and existing members and beneficiaries. Inside the European Parliament“Cutting greenhouse gas emissions requires investment,” said Hartwig Löger, minister for finance of Austria, which currently holds the Council presidency. “It is crucial that capital markets pay their fair share in channelling funding towards projects and companies that contribute to making our economy more sustainable.”The Council’s agreement on the proposals means that so-called trilogues – negotiations between the Parliament and the Council, with the Commission acting as arbiter – can begin, as the European Parliament has already voted on its position on the two proposals.It is up to the Council presidency, which switches from Austria to Romania in the new year, and the Parliament to decide when these negotiations will start.European Commission vice president Valdis Dombrovskis hailed the Council’s reaching its position on the two proposals and urged a speedy agreement in the trialogues under the Romanian presidency.Differing definitionsThe texts from the Council and Parliament have differing definitions of sustainability risks.The Council has defined a sustainability risk as “an uncertain environmental, social or governance event or condition that, if it occurs, could cause a material negative impact on the value of the investment”.However, the Parliament’s definition includes the potential social and environmental impacts of an investment.PensionsEurope’s Verstegen welcomed the Council’s definition in contrast to the Parliament’s.“The Council wants pension funds to focus on long-term sustainability risk for their members, whereas the European Parliament wants to mandate schemes to incorporate externalities in investment decisions,” he said.“The latter would be a significant departure from the current understanding of fiduciary duty and not in line with the recommendations of the High-Level Expert Group.”Shareholder votingShareAction’s Choidas also highlighted that, in contrast to the Parliament, the Council had not included requirements about the integration of sustainability risks into shareholder voting and company engagement policies.“We fought very hard to get those amendments in the disclosures regulation report at Parliament so it is a disappointment that we’re not really moving on [and] truly exploring the role that stewardship can play in the promotion of the sustainable finance agenda,” she said.However, Choidas said it was positive that the Council had included a “do no harm” concept in its proposal.This was the notion that an investment targeting a social benefit should not subtract from a positive environmental goal.
When Scott Kazmir signed a two-year contract with the Oakland A’s in December 2013, it was a high-risk baseball decision for a small-market franchise that needed to take risks.Before spending 2013 pitching for the Cleveland Indians, Kazmir had spent the 2012 season racking up a 5.34 ERA for the Sugar Land Skeeters, an independent league team that employed a 49-year-old Roger Clemens and averaged 6,650 fans per game.“He made us look very smart for making that deal in retrospect,” said Dodgers general manager Farhan Zaidi, an executive with the A’s at the time.Zaidi can only hope the three-year, $48 million contract Kazmir signed with the Dodgers on Wednesday proves just as wise. Kazmir can opt out of the contract after next season — a risk the Dodgers were willing to take because of their faith in their young starters. According to the New York Post, the Dodgers will defer contract payouts to Kazmir over the next six years.After one and a half years in Oakland, the A’s traded Kazmir to the Houston Astros in July. His combined 2015 statistics: a 7-11 record, 3.10 ERA, 155 strikeouts and 59 walks in 183 innings pitched.If Kazmir made the A’s front office look smart, maybe the best he can do is make the Dodgers look lucky.Their first priority was to re-sign Zack Greinke, who was quickly swept away by a record-setting contract offer from the Arizona Diamondbacks. The Dodgers actually agreed to terms with pitcher Hisashi Iwakuma, but Iwakuma’s physical caused enough of a concern that the Dodgers backed off. The right-hander then re-signed with the Seattle Mariners.The Dodgers also backed off a trade that would have sent All-Star closer Aroldis Chapman to Los Angeles for prospects when Chapman became the focus of domestic violence allegations. “Once the details that emerged came to light, we weren’t comfortable making the move,” Zaidi said. “We made a decision and moved on.”When Chapman was ultimately traded to the New York Yankees, the Dodgers were left with an urgency to upgrade their pitching staff another way.Kazmir, who was out of the country Wednesday, has never pitched in the National League. He has a career record of 98-90 and a 3.96 ERA for Tampa Bay, Oakland, Cleveland, Houston and the Angels.Not long ago, Kazmir’s promising major league career appeared finished. He went 9-15 with a 5.94 ERA for the Angels in 2010, then pitched just one game the following year. That prompted his move to indy ball in 2012.“There were games he had (with the Angels) where it would have been hard to conclude (that his career wasn’t over),” Zaidi said. “I think he’d be the first person to say that. I think that’s a testament to his will and resolve to get back to performing at a high level.“There was a certain maturity and appreciation for the game leading up to (Kazmir) coming back in 2013,” Zaidi said. “The guy I saw in Oakland was a great teammate, a guy who I think really appreciated the chance to put the big league uniform on every day. I really felt based in my interaction with him in Oakland, he’d be an additive guy to our clubhouse.” Kazmir, who turns 32 in January, makes it possible for the Dodgers to roll an all-left-handed rotation in 2016, joining Clayton Kershaw, Alex Wood, Brett Anderson and Hyun-Jin Ryu. The Dodgers have right-handed depth in Mike Bolsinger, Zach Lee and Joe Wieland, as well as prospects Jose De Leon, Frankie Montas and Jharel Cotton. Veteran right-hander Brandon McCarthy, who had Tommy John surgery in April, is a possibility to rejoin the rotation in the second half.The Dodgers have also been speaking with free agent right-hander Kenta Maeda, and Zaidi did not rule out adding another starting pitcher. Maeda was posted by his Japanese club earlier this month and would probably cost the Dodgers a $20 million posting fee on top of his salary.As Zaidi pointed out, Kazmir is unlike the Dodgers’ other lefties. His fastball/changeup combination limited right-handed hitters to a .219 batting average in 2015, compared to .275 for left-handers. “That’s something we’ve discussed over the course of the off-season,” Zaidi said of the all-lefty rotation. “It sets you up for a situation where having some balance in the bullpen makes some sense, because you’re going to see a certain type of lineup day-in, day-out when you have an extreme rotation one way or another.” Newsroom GuidelinesNews TipsContact UsReport an Error